Brands: Law, Practice and Precedents

Publisher: Jordans

Author: Clive Lawrence

Price: £120.00 (Book & CD-ROM)

Edition: 1st Edition (March 2008)

ISBN: 978-1-84661-102-5

Buy from Jordans: Click Here

Brands are big business for many companies.  For example. a brand may suggest a particular level of quality or service.  Businesses also spend millions of pounds building and protecting their brands.  It is not, therefore, surprising that such a developing area of law needs a specific textbook dealing with the various legal issues that businesses need to consider.  Brands: Law, Practice and Precedents aims to fill this obvious void in legal texts.

Written by an experienced solicitor, Brands: Law, Practice and Precedents aims to cover the majority of legal issues that will arise from formulation and creation of intellectual property and allied rights, to their management, exploitation and enforcement within a central commercial discipline.  To help achieve this aim, Lawrence's written style is very practical and breaks down into fourteen chapters together with a final chapter packed full of precedents and associated commentary. 

Brands: Law, Practice and Precedents is well written and explains the key principles clearly.  Whilst Lawrence does mention some authorities upon which he relies, these tend to be the exception rather than the rule.  From my own point of view, I would have preferred more citations than the text currently has so that, if necessary, reliance can be made upon the statutory provision or case.  That said, the text is otherwise succinct.  It also has a number of excellent precedents with superb commentary explaining the need and relevance of some clauses.  This may, however, have worked a little better if the commentary appeared on the page opposite to the precedent: this would stop the constant flicking through the text.

For anyone advising companies or individuals on brand protection, Brands: Law, Practice and Precedents is an important and indispensible text.  It brings together the various areas of brand law in one handy text together with a number of excellent precedents.  It also includes a handy CD-ROM which has all of the precedents and precedent commentary saving valuable typing time.  Its price also makes it excellent value for money and a text which should remain close to hand for any commercial lawyer advising on these issues.

Reviewed on 28 March 2009

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